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Seminars and Workshops

Latest & Past Events

Over the past decade, Samantha Rufo the President of nxtConcepts and Stew Jensen, Vice President have given quite a few Seminars and Workshops to businesses and organizations across the U.S.  Here you will find the talk outlines and handouts from multiple topics such as social media, marketing, Blog Outreach, Advertising, Websites and much more.

All of the downloadable documents are in Adobe Acrobat PDF format. For the full list, you will need to create a free account on the website.  You will also need Adobe Acrobat Reader installed on your computer in order to view and print the documents. 

Samantha Rufo created Modern Marketing templates for the August and Sept 2025 Workshops.
Size: 1.73 MB
NESS Risk Marketing Stew Jensen and Dave Byrd
Size: 6.77 MB
2024 MSAA August. Reviving Enthusiasm: Strategies for a Successful for a Successful Ski Successful Ski Season after a Low-Snow Year.
Size: 4.19 MB
2024 Rufo Brand Management IN Tourism.
Size: 3.09 MB
Whats NXT in Digital Marketing 2023. The digital marketing world is in constant flux, and it takes a team to stay on top of the changes and evolution. In this presentation we will look at the current and anticipated trends, opportunities, and threats to doing great digital marketing for your business. Come to this session to find the answers to these questions: > What change has Google done that has a major impact on SEO? > What the heck is a NFT and can we make money with it? > The Metaverse? What is it and do you need to be there? > How does the death of cookies and new privacy laws make 1st party data critical? > Is your website ready for the next hack or software being retired?
Size: 3.71 MB
2022 nxtConcepts Presentation at SnowOps Meeting.
Size: 6.02 MB

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Good to Know

Frequently Asked Questions

What exactly is nxtConcepts?

nxtConcepts is your all-in-one outsourced marketing and web partner. We are a full-service Interactive agency that combines creative strategy with data-driven execution. Think of us as your dedicated marketing and/or web department, providing a team of experts in web design, SEO/AEO, social media, advertising, and more, all focused on helping your business grow.

What kinds of businesses do you work with?

We work with a diverse range of clients, from local small businesses to international organizations. While we have specialized, deep expertise in Ski Area & Resort Marketing and Local Business Marketing, our principles of customized strategy and budget optimization apply to any industry, including hospitality, technology, retail, travel, non-profits, and more. If you're looking for a hands-on, dedicated partner, we can help.

Are you just a digital agency?

No, we are a true full-service agency. While we are experts in all things digital—including web development, SEO, Google Ads (as a Google Partner), Social Media (as a Meta Business Partner), and streaming TV/radio—we also manage traditional advertising campaigns like outdoor billboards, direct mail, and print. We believe in an integrated approach, using the right channels to reach your audience, wherever they are.

Why should I hire nxtConcepts instead of an in-house marketing manager?

Value and expertise. For less than the cost of a single senior-level marketing hire, you get access to our entire team of specialists: a web developer, a graphic designer, a paid ads expert, an SEO analyst, a social media manager, and a senior strategist. We eliminate the overhead and provide a breadth of knowledge that's nearly impossible to find in one person.

We're a small business with a limited budget. Can you still help us?

Absolutely. We were founded as a small business and have a passion for helping them succeed. Our core philosophy is to make your budget do more. We are experts at negotiating media rates and finding the most cost-effective strategies to deliver a strong return on investment (ROI). We build custom plans that scale with your growth.

How do you measure success?

Success is measured by your goals. We start every partnership by defining key performance indicators (KPIs) that matter to you—whether it's generating leads, increasing online sales, boosting foot traffic, or growing brand awareness. We provide transparent, easy-to-understand reports that show you exactly how our efforts are impacting your bottom line.

I already have a website. Can you help me improve its performance?

Yes. A website is never "done." We can help with everything from a complete redesign to targeted improvements. Our SEO and conversion rate optimization services are designed to increase your site's visibility on search engines and turn more visitors into customers.

How do I get started with nxtConcepts?

It's easy! The first step is a simple, no-obligation conversation. Use the contact form on our website or give us a call. We'll listen to your goals, learn about your challenges, and provide some initial thoughts on how we can help you take your business to the nxt level.