That's a very common experience, and it highlights the key difference between boosting and a professional ad strategy. The "Boost Post" button is a simplified tool designed for basic visibility. Our service uses the full power of the Facebook Ads Manager, which allows us to:

• Implement Advanced Targeting: Go far beyond location to target users by their travel interests, income level, family status, online behaviors, and more.

• Optimize for Conversions: We optimize your campaigns with the specific goal of driving valuable actions like direct bookings or lead form submissions, not just likes and comments.

• A/B Test Creative: We scientifically test different images, videos, and ad copy to find the combination that delivers the best results and lowest cost-per-booking.

• Track Full ROI: We install the Meta Pixel to track exactly how much revenue your ad campaigns are generating.

In short, boosting is like shouting with a megaphone, while our service is like having a guided conversation with your ideal future guest.

The targeting capabilities are incredibly powerful and perfect for destinations. We can move beyond just showing ads to people in your local area and reach high-value travelers wherever they are. For example, we can:

• Target users in specific affluent zip codes in your key drive markets or fly-in cities (e.g., Boston, NYC, Chicago).

• Reach people who have expressed interest in activities like "skiing," "snowboarding," "beach resorts," or "family vacations."

• Create "Lookalike Audiences" based on your past guest list or website visitors to find new people who share similar characteristics.

• Retarget users who visited your website's booking page but didn't complete a reservation.

• Layer in demographic data like income level, parents with children, or recently engaged couples.

This is a great strategic question. We see it this way: Google Ads help you capture existing demand, while Facebook & Instagram Ads help you create it.

A traveler on Google is actively searching for a solution ("ski resort near me"). You need to be there. But a user on Facebook isn't actively searching—they are relaxing and open to inspiration. A stunning video of your resort or a compelling photo can plant the seed for a trip they hadn't even considered a moment before.

A healthy, holistic strategy uses Google to capture people ready to buy now, and Facebook to build a pipeline of future guests by inspiring them before they even begin their search.

We use a piece of code called the Meta Pixel. We install this pixel on your website and configure it to track specific conversion events, most importantly, a completed booking.

When a user sees or clicks on your ad on Facebook or Instagram and then later completes a booking on your website (even if it's days later on a different device), the Pixel reports this "conversion" back to our Ads Manager. This allows us to see exactly which ad, which audience, and which creative led to a booking. We can then provide you with clear reports showing your total ad spend, the total revenue generated, and your precise Return on Ad Spend (ROAS).

While video storytelling is powerful, authenticity and visual appeal are what truly matter. Often, the most effective ads are not the most expensive to produce. We focus on creative that stops the scroll and sells the experience, including:

• High-Quality Photo Ads: Especially in a "Carousel" format that allows users to swipe through multiple images showcasing different aspects of your destination.

• Short, Engaging Video: Drone footage, guest testimonials, or a quick tour of an amenity. These are highly effective and don't require a Hollywood budget.

• User-Generated Content: Repurposing your best guest photos or videos (with permission) can create powerful, authentic social proof.

• Offer-Driven Ads: Promoting specific packages or last-minute deals to drive immediate action.

We work with you to utilize your existing creative assets and recommend what new assets will have the biggest impact.