Marketing Vision + Technology Strategy = Real Results.
Our Story
Everything Started in 2003
For over 20 years, we've been the strategic marketing partner for destinations and brands that need to win in competitive markets. We're a team of creative thinkers, data-driven planners, and results fanatics.
"In the travel industry, we're not selling rooms or tickets. We're selling the story of a memory that hasn't been made yet. Our job is to make that story irresistible."
Our Story
Born From the Slopes
Our story didn't start in a typical boardroom. It began on the ski slopes.
In 2003, our founder, Samantha Rufo, launched nxtConcepts with a clear mission forged in the demanding ski industry. After years of managing both marketing and technology programs—and executing numerous award-winning campaigns—she saw a critical gap in the market. Destinations and businesses needed a partner fluent in both the art of creative marketing and the science of technology.
nxtConcepts was born from that vision: a "NXT" generation agency that combines innovative ideas, proven marketing strategies, and cutting-edge technology into a single, integrated approach that solves real-world business challenges.
Our Approach
Your Integrated Marketing Department
Our philosophy is built on a foundation of powerful, common-sense principles. We act as a hands-on, fully customized extension of your team to:
Sell Smarter: Use the right technology to reach more of your ideal customers with less effort.
Speak Directly: Build campaigns that communicate with guests who genuinely want to hear from you.
Save Money: Lower your overall marketing costs by eliminating waste and negotiating better media deals on your behalf.
Serve Better: Provide more value to your customers through targeted and personalized experiences.
Sizzle: Create exciting, memorable campaigns that capture and hold the attention of today's traveler.
This straightforward approach allows us to deliver real bottom-line results. Our clients find that by partnering with us, they not only get a world-class marketing strategy but also save significantly on the costs associated with in-house staff, allowing them to reinvest those savings to fuel even greater growth.
Our Promise
Accountability & Availability
A great plan is only as good as its execution. We believe the devil is in the deliverables. Our team of creative and strategic resources is committed to producing remarkable, memorable work that meets your goals. While we are proud of our deep expertise in ski resorts, travel and leisure companies, and Destination Marketing Organizations (DMOs), we also have a proven track record with manufacturing, technology, and non-profit organizations.
More importantly, we understand that your business doesn't run on a 9-to-5 schedule, and neither do we. We are available when you need us—we work 24/7/365. That means no waiting days for return calls and no excuses for missed deadlines, especially during your peak season.
Our Future
Let's Build it Together
From our offices in Ohio and Vermont, we're proud to partner with brands looking to become more competitive today by using the cutting-edge ideas of tomorrow. We would welcome the opportunity to show you our portfolio and discuss how we can put over two decades of experience to work for you.