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Streaming TV (OTT) & Radio

The Power of TV. The Precision of Digital.

Our Streaming TV (OTT) & Radio advertising services put your destination's story in front of your ideal guests with unparalleled targeting, inspiring travel and driving measurable results.

Imagine your destination's breathtaking video ad playing in the living room of a family that is actively planning a winter vacation. Imagine your relaxing audio spot playing for a commuter in a key drive market who is dreaming of a summer getaway.

This is the new era of broadcast advertising. It combines the immersive, emotional impact of television and radio with the powerful, data-driven targeting of digital marketing. With Streaming TV (OTT) and Digital Radio, you no longer have to pay to reach an entire city just to find a few potential guests. You can speak directly to your ideal audience, wherever they are watching or listening.

At nxtConcepts, we are experts in planning and executing high-performance streaming media campaigns that build awareness, inspire desire, and drive real business for destinations.

Stop Wasting Your Budget. Start Reaching Travelers.

For decades, traditional TV and radio advertising was a blunt instrument, broadcasting to entire geographic areas with a high percentage of waste and a difficult-to-measure ROI.

Today, Streaming TV (OTT) and Digital Radio have transformed into a surgical scalpel. Instead of paying for impressions on viewers who will never travel, we can now target your ideal guests with incredible accuracy—reaching households based on their income, family status, and online behaviors like visiting travel sites.

This highly efficient approach allows you to connect with valuable "cord-cutters" on the platforms they actually use, like Hulu, Roku, and Spotify, and directly connect your campaigns to website traffic and bookings for a clear, trackable return on your investment.

Our Integrated Streaming Media Services

We manage your entire campaign from strategy to reporting, ensuring a seamless process and optimal results.

Strategic Audience Development

We work with you to define your highest-value guest segments and identify the key geographic markets to target for maximum impact.

Intelligent Media Planning & Buying

We leverage our industry expertise and buying power to secure efficient and effective ad placements on the top streaming video and audio platforms.

Compelling Creative Development

Our team can produce broadcast-quality video and audio advertisements designed to tell your destination's story and inspire action.

Campaign Management & Optimization

We continuously monitor campaign performance, optimizing targeting and creative in real time to ensure the best possible return on your investment.

Advanced Attribution & ROI Reporting

We provide clear, comprehensive reports that go beyond impressions to show you how your media spend is influencing website traffic and driving revenue.

    Campaigns That Inspire and Convert

    For Ski & Winter Resorts

    We can run your stunning video ad on streaming TV services in both local and major markets, targeting households that have previously searched for ski vacations, just as the first snow of the season is forecast.

    For Beach & Summer Resorts

    We can place a relaxing audio ad on "Summer Vibe" playlists on Spotify and Pandora, targeted to users in landlocked Midwestern cities during the cold winter months.

    For DMOs & CVBs

    We can launch a campaign showcasing your region's vibrant food scene on the Food Network and other cooking-related streaming channels, geo-targeted to your key drive markets.

      Good to Know

      Frequently Asked Questions

      Frequently Asked Questions about Streaming TV (OTT) and Radio

      What exactly is Streaming TV (OTT), and how is it different from a regular TV ad?

      OTT stands for "Over-the-Top," which refers to any TV and video content streamed over the internet on platforms like Hulu, Roku, Peacock, and YouTube TV, bypassing traditional cable.

      The key difference is the data-driven targeting. A regular TV ad is broadcast to everyone in a specific geographic area. A Streaming TV ad is delivered only to the specific households within that area that match your ideal guest profile (e.g., by income, interests, or online behavior). It's the difference between using a billboard and sending a personalized invitation.

      This sounds like a big-brand tactic. Is Streaming TV advertising affordable for a resort or DMO?

      It's often more affordable and is always more efficient than traditional TV. The reason is that you eliminate waste. With traditional TV, you pay for every single viewer, even those who are not potential customers.

      With Streaming TV, your budget is focused exclusively on reaching a qualified audience. This means you can start with a more modest, highly targeted budget and scale up based on performance. It makes the power and prestige of TV advertising accessible without the massive, inflexible commitment of a traditional broadcast buy.

      How specific is the audience targeting? Can you give some examples for a destination?

      The targeting is incredibly specific and is what makes this channel so powerful for destinations. For example, we can:

      • Target households in a key drive market (e.g., the Columbus metro area) with an annual income over $150,000.

      • Reach viewers who have recently visited websites related to ski vacation packages or searched for "beachfront resorts."

      • Target families with children in the household for a "Kids Ski Free" promotion.

      • On Digital Radio, we can target listeners of specific playlists, like a "Summer Road Trip" mix, with an ad for your beach destination.

      Do we need a high-budget, professionally produced commercial to run on Streaming TV?

      While a broadcast-quality commercial is highly effective, it's not the only option, and you may not need a massive production budget. We can help you:

      • Utilize Existing Assets: Often, we can create a powerful 15 or 30-second spot by editing your existing high-quality photos and b-roll video footage.

      • Cost-Effective Formats: Many streaming platforms support more accessible ad formats, such as animated ads built from stunning still photos with professional voiceovers and graphics.

      Our team can assess your existing creative assets and recommend the most cost-effective production path to get you on the air.

      How do you measure the results and ROI of a Streaming TV or Radio campaign?

      Unlike traditional broadcast where results are notoriously difficult to track, streaming ads are digital and measurable. We measure success in several ways:

      • Website Visitation Lift: We measure the increase in traffic to your website from the specific geographic areas where your ads are running.

      • Conversion Tracking: Using advanced attribution tools, we can track users who were exposed to your Streaming TV ad on their smart TV and later visited your website to make a booking, even if they did so on their laptop or phone.

      • Brand Search Lift: We analyze the increase in people searching for your destination's name on Google during and after the campaign, demonstrating a clear lift in brand awareness and consideration.