Email Marketing Services

Our Most Profitable Marketing Channel is Already in Your Inbox.

Our Email Marketing services transform your contact list from a simple newsletter into a powerful engine for direct bookings, guest loyalty, and year-round revenue.

Social media algorithms change. OTA commissions continue to climb. But your email list? That's your direct, unbreakable connection to your past and future guests. It's your single most powerful asset for driving profitable, repeatable business—if you use it correctly.

At nxtConcepts, we specialize in creating sophisticated email marketing programs for the travel and tourism industry. We move beyond generic newsletters to build automated guest journeys that drive action at every stage. From nurturing a first-time visitor to welcoming back a loyal fan, we turn your email list into a dynamic tool that builds anticipation, increases guest spending, and protects your bottom line.

Email Marketing for the Entire Traveler Journey

We design email strategies that connect with guests at the perfect moment with the perfect message:

1. Nurture Potential Guests A visitor isn't ready to book today. We capture their interest and warm them up.

How it Works: A user downloads your "Family Ski Trip Checklist." We automatically send a series of helpful emails showcasing your kids' programs, family-friendly lodging, and dining options, keeping you top-of-mind until they're ready to book.

2. Recover Abandoned Bookings Life gets in the way. We bring distracted visitors back to complete their purchase.

How it Works: Someone starts booking a room but leaves the page. Within hours, a friendly, automated email lands in their inbox, making it easy to pick up right where they left off—recovering otherwise lost revenue.

3. Increase Trip Value (Before They Arrive) The booking is just the beginning. We increase the value of every guest.

How it Works: A week before their stay, an email arrives with an exclusive offer to pre-book a spa treatment, reserve a table at your restaurant, or add lift tickets to their stay, boosting your ancillary revenue.

4. Create Lifelong Loyalty Turn a great stay into a yearly tradition. We keep the conversation going.

How it Works: After their trip, we send a "thank you" with a guest survey, followed by a personalized "we miss you" offer a few months later, encouraging them to book their next visit directly with you.

Our Email Marketing Services for Destinations

Email Strategy & Automated Journeys

We map and build the automated workflows that power your entire guest communication lifecycle.

List Growth & Lead Generation

We implement strategies across your website to convert anonymous traffic into a valuable database of potential guests.

Compelling Storytelling & Campaign Design

We craft visually stunning, mobile-friendly emails with persuasive copy that inspires wanderlust and action.

Advanced Segmentation & Personalization

We segment your audience (families vs. couples, skiers vs. snowboarders, past guests vs. new leads) to send hyper-relevant messages that convert.

A/B Testing & Performance Analytics

We constantly test and optimize your campaigns, providing clear reports on open rates, click-throughs, and—most importantly—revenue generated.

We Build Email Programs for Your Destination

For Ski & Winter Resorts:

Automated sales deadlines, season pass renewal campaigns, and pre-arrival "get ready to ski" guides.

For Beach & Summer Resorts:

Off-season "dreaming of sunshine" campaigns, promoting spa packages to past guests, and countdown-to-vacation emails.

For DMOs & CVBs

Curated "weekend inspiration" newsletters, promoting partner events, and targeted email funnels for meeting planners.

Good to Know

Frequently Asked Questions

Frequently Asked Questions about Email Marketing

With social media being so popular, is email marketing still an effective way to reach travelers?

Absolutely. In fact, it's one of the most powerful and profitable channels available. While social media is excellent for discovery and brand awareness, email offers three unique advantages:

You Own the Relationship: Your email list is your asset. Unlike social media, you're not subject to changing algorithms that can limit your reach. It's a direct, reliable line of communication to your most interested prospects and past guests.
Higher ROI: Industry-wide, email marketing consistently delivers one of the highest returns on investment of any marketing channel because you're speaking to a warm, engaged audience.
Deep Personalization: Email allows for powerful segmentation. We can send one message to past season pass holders, a different one to first-time family inquiries, and another to couples who have stayed at your resort before, making the content incredibly relevant and effective.

Our email list isn't very large. How does your service help us grow our subscriber base?

Building a high-quality email list is a foundational part of our service. We never buy lists. Instead, we help you earn subscribers who genuinely want to hear from you by implementing a variety of strategies, such as:

On-site Lead Magnets: Offering valuable downloadable content like "The Ultimate Ski Trip Packing Checklist" or a "3-Day Weekend Itinerary" in exchange for an email address.
Targeted Website Pop-ups: Intelligently timed sign-up forms that offer a small incentive or exclusive news.
Contests & Giveaways: Running engaging promotions that generate excitement and build your list.
On-site Collection: Working with your team to create simple, effective ways to capture guest emails at the front desk or during activities.

What kind of content do you send besides just promotional offers? We don't want to overwhelm our guests.

That's a critical concern, and our philosophy is to be a welcome resource, not just a sales pitch. While timely offers are important, the majority of our content focuses on building a relationship and keeping your destination top-of-mind. This includes:

Helpful pre-arrival guides ("What to pack," "How to get here").
Inspiring off-season content ("Our favorite hidden hiking trails," "A look back at our best powder days").
Insider tips and announcements about upcoming events.
Personalized stories and highlights from recent guests.
Exclusive content like recipes from your head chef or tips from your head golf/ski pro.

Is this just a monthly newsletter service, or is it more than that?

A monthly or weekly newsletter is just one small piece of a powerful email marketing program. Our core focus is on building automated guest journeys that work for you 24/7 to drive revenue. These include:

Welcome Series: To nurture new subscribers and guide them toward their first booking.
Abandoned Booking Recovery: To automatically follow up with users who start but don't complete a reservation.
Pre-Arrival & Post-Stay Series: To build excitement, upsell amenities like spa treatments or dining, and encourage positive reviews after their stay.
Re-engagement Campaigns: To win back past guests who haven't visited in a while.

How can you track the ROI of our email campaigns and prove they are driving bookings?

We use sophisticated analytics and tracking to connect email activity directly to your bottom line. By implementing tracking codes (UTMs) on every link and integrating with your Google Analytics and booking engine, we can show you:

Exactly how many website sessions originated from each email campaign.
How many of those users went on to complete a booking.
The total revenue generated from each email sent.

Our reports focus on clarity and accountability, so you can see a clear return on your investment.

Why should we hire nxtConcepts for email marketing instead of having our in-house team manage it?

While an in-house team is great for day-to-day tasks, we bring a level of specialized expertise that delivers a greater ROI. It's not just about knowing how to use an email platform; it's about knowing what to say, when to say it, and how to automate it. We bring:

Deep industry knowledge of tourism seasonality, booking windows, and guest motivations.
Advanced expertise in marketing automation, segmentation, and data analysis.
Dedicated focus on strategy and optimization, freeing up your team to focus on other critical marketing functions.

We transform your email program from a task on a checklist into a fully-fledged, automated revenue-driver for your destination.