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Mobile Marketing

Your Guests Are Mobile. Your Marketing Must Be, Too.

From initial discovery on the couch to navigating your destination in-person, we build mobile-first marketing strategies that drive bookings and create seamless guest experiences.

Think about the modern traveler. They're researching on their tablet during their commute, booking a room on their phone from their living room, and looking for directions while walking down the street. Their entire journey is managed from the palm of their hand.

In the travel and tourism industry, a mobile-first strategy isn't an option—it's the foundation of your success. If your booking process is clunky, if your website is slow to load, or if you can't communicate with guests in real-time, you're not just losing their attention—you're losing their business. At nxtConcepts, we go beyond a simple responsive website to create comprehensive mobile marketing systems that capture and captivate travelers at every step of their journey.

More Than a Small Screen: A Complete Mobile Strategy

Effective mobile marketing is an ecosystem designed to be there for your guests at the precise moment of need. We help you master it.

1. Drive Mobile Bookings We optimize your most critical conversion point: the mobile booking engine. By removing friction, improving speed, and creating an intuitive user experience, we turn mobile lookers into bookers.

2. Engage Guests On-Site The conversation doesn't end after the booking. We use mobile tools to enhance the guest experience and drive ancillary revenue while they are at your destination.

  • How it Works: A text message alerts your guest that their room is ready for early check-in. Later, a push notification from your web app offers them a 2-for-1 drink special at the poolside bar.

3. Reach Travelers with Precision We put your message in front of potential visitors based on their real-world location.

  • How it Works: We run geo-fenced mobile ad campaigns targeting users in key drive markets or even those near a competitor's location, delivering a compelling offer to visit you instead.

Our Mobile Marketing Services for Destinations

Mobile-First Website & Booking Engine Optimization

We ensure your site is fast, beautiful, and incredibly easy to use on any mobile device, with a focus on converting visitors into direct bookings.

SMS & MMS Marketing

We build and manage text-messaging programs for real-time communication, from powder day alerts and event reminders to exclusive mobile-only offers.

Location-Based & Geo-Fenced Mobile Advertising

We design and execute powerful mobile ad campaigns that target users based on their physical location and online behaviors.

Mobile App & Progressive Web App (PWA) Development:

We create engaging mobile experiences, from native apps to app-like websites with features like interactive maps, event schedules, and mobile ordering.

Local & "Near Me" Search Optimization

We optimize your online presence to ensure you are highly visible when travelers search for directions or services "near me."

Mobile Experiences Built for Your Destination

For Ski & Winter Resorts:

SMS powder alerts, a mobile web app with live trail maps and lift statuses, and geo-fenced ads around competing mountains.

For Beach & Summer Resorts:

Mobile check-in and keyless entry, QR codes for poolside food and drink ordering, and SMS alerts for happy hour or live music events.

For DMOs & CVBs

A mobile-first website with interactive walking tours and itineraries, a text-based "what's happening this weekend" service, and in-market mobile ads that promote partner attractions.

    Good to Know

    Frequently Asked Questions

    Frequently Asked Questions about Mobile Marketing

    Our website is already 'mobile-friendly.' What does your Mobile Marketing service offer beyond that?

    Having a responsive website is a great foundation, but it's just the starting point. A true mobile marketing strategy focuses on the entire guest journey and the unique mindset of a traveler using their phone. Our services go further by:

    • Optimizing the Mobile Booking Process: We analyze and streamline your booking engine for mobile to reduce clicks and increase conversion rates.

    • Implementing SMS/MMS Marketing: For real-time communication like event reminders or snow reports.

    • Running Location-Based Mobile Ads: Using geo-fencing to target potential visitors in key drive markets or even near a competitor's location.

    • Improving Local & "Near Me" SEO: Ensuring you appear in local search results and voice searches when travelers are already in your area.

    • Creating Mobile-First Experiences: Such as interactive trail maps or on-site ordering via QR codes.

    We focus on the entire mobile ecosystem, not just how your website looks on a smaller screen.

    Do we need to build an expensive native mobile app for our destination?

    For most destinations, the answer is no. While native apps (from the App Store or Google Play) were once popular, they are very expensive to build and maintain, and it's incredibly difficult to convince a guest to download an app for a single trip.

    Instead, we specialize in developing Progressive Web Apps (PWAs). A PWA gives you the rich, app-like functionality you want—such as interactive maps, push notifications for alerts, and an icon on the user's home screen—directly through the mobile browser. It's a more cost-effective, accessible, and practical solution that delivers an excellent guest experience without the friction of an app store download.

    We're hesitant to use SMS/text messaging. Isn't it intrusive for guests?

    It's only intrusive if it's not valuable or expected. Our philosophy for SMS marketing is built on two core principles: permission and value.

    1. Permission: Guests must explicitly opt-in to receive text messages, ensuring they want to hear from you.

    2. Value: Texts are reserved for high-value, timely information, not generic promotions.

    Think less about "20% off" and more about:

    • "Your room is ready for early check-in."

    • "Powder Alert: 6 inches of new snow overnight! Lifts open at 8 AM."

    • "Lightning Warning: Lifts are on a temporary hold for your safety."

    • "Live music starts at the beach bar in 15 minutes."

    Used correctly, SMS is a powerful tool for enhancing the guest experience, not detracting from it.

    How can mobile marketing enhance the on-site guest experience at our resort or destination?

    Mobile is the bridge between the digital and physical experience. While guests are at your property, we can help you implement tools like:

    • QR codes at the pool or restaurant that allow guests to view a menu and order directly from their phones.

    • An interactive trail map on their phone that shows their real-time GPS location.

    • Mobile check-in/check-out to reduce lines at the front desk.

    • SMS alerts to let them know when their restaurant table or spa appointment is ready.

    These touches create a modern, seamless, and convenient experience that leads to higher guest satisfaction and better reviews.

    How do you measure the success and ROI of a mobile marketing strategy?

    We focus on tangible, mobile-specific Key Performance Indicators (KPIs) that connect directly to your business goals. This includes:

    • Mobile booking conversion rate: The percentage of mobile visitors who complete a booking.

    • Mobile website speed and performance scores.

    • Click-through and redemption rates on SMS marketing campaigns.

    • Performance of geo-targeted mobile ads in specific drive markets.

    • The number of "click-to-call" and "get directions" actions from your Google Business Profile and mobile search ads.

    Our reports show you exactly how your mobile strategy is impacting everything from guest engagement to direct revenue.