Accessibility Tools

Skip to main content

eCommerce Marketing Services

eCommerce Marketing for the Tourism Industry.

Stop losing revenue to third-party sites. Our targeted eCommerce strategies drive direct bookings, increase guest spending, and create loyal customers for your resort, attraction, or destination.

Your "products" aren't sitting in a warehouse. They are the thrill of a downhill run, the serenity of a sunset over the ocean, the buzz of a city-wide festival. But are you selling these experiences as effectively as you could be online?

In the travel and tourism industry, eCommerce isn't about shipping boxes; it's about filling beds, selling tickets, and booking adventures. Every abandoned cart is a lost opportunity, and every booking made through an Online Travel Agency (OTA) is a bite out of your profits. At nxtConcepts, we specialize in eCommerce marketing for destinations. We implement data-driven strategies that capture high-value, direct revenue and give you control over your customer relationships.

eCommerce Solutions Built for Your Destination

Your goals are unique, and your marketing should be too. We don't use a one-size-fits-all approach. We focus on the specific eCommerce challenges and opportunities within the travel industry.

Creative Services for Every Guest Touchpoint

We offer a comprehensive suite of design services to ensure your brand is cohesive, professional, and effective everywhere your guests see it.

For Ski & Beach Resorts

The goal is simple: maximize bookings and on-site spending. We help you build a seamless digital storefront for your entire resort experience.

  • Drive Direct Lodging & Ticket Sales: Reduce reliance on OTAs with powerful search and social campaigns that bring qualified buyers directly to your booking engine.

  • Increase Average Guest Value: Implement strategies to intelligently upsell room upgrades, cross-sell ski lessons or spa packages, and bundle amenities to increase the value of every booking.

  • Combat Seasonality: Develop targeted off-season and shoulder-season promotions that drive revenue during non-peak periods.

For Travel/Tourism Bureaus & CVBs

Your success is measured by the economic health of your region. We help you build an eCommerce ecosystem that supports your partners and drives visitor spending.

  • Promote Partner Bookings: Create campaigns that funnel high-intent traffic to your members' hotels, restaurants, and attractions.

  • Market Regional Passes & Events: Develop and market multi-attraction passes or festival tickets that encourage longer stays and wider exploration.

  • Capture Visitor & Planner Data: Implement lead-generation strategies to build valuable marketing lists of potential visitors and meeting planners.

Our eCommerce Marketing Services

What sets us apart is our approach. 

Direct Booking Campaigns

Highly targeted PPC and social media advertising designed to intercept users searching for travel and drive them to your website, not the OTAs.

Booking Funnel Optimization (CRO)

We analyze your entire online booking process—from date selection to payment—to identify and fix friction points that cause cart abandonment.

Automated Email Marketing

We build powerful email automations to win back abandoned bookings, build hype with pre-arrival drip campaigns, and re-engage past visitors with loyalty offers.

Paid Social & Display Advertising

We use stunning visuals of your destination to target users based on their travel interests and past behaviors, keeping your location top-of-mind.

Analytics & Reporting

Understand your true ROI with clear, actionable reports that show you exactly how our marketing efforts are translating into direct revenue.

    Good to Know

    Frequently Asked Questions

    Frequently Asked Questions about eCommerce Marketing Services

    We're a resort/destination, not a typical online store. What does 'eCommerce Marketing' mean for us?

    That's an important distinction. For a destination, 'eCommerce' is your entire online revenue ecosystem. It's not about shipping products; it's about selling experiences directly to your guests. Our service focuses on optimizing the complete digital path to purchase for:

    • Lift tickets, season passes, and activity passes
    • Room bookings and lodging reservations
    • Event registrations and ticket sales
    • Vacation packages and spa services

    We build the strategy that turns your website traffic into measurable, direct revenue.

    We get a lot of bookings from OTAs (Online Travel Agencies) like Expedia and Booking.com. Why should we invest in driving our own direct bookings?

    While OTAs provide reach, relying on them too heavily can be costly. Driving direct bookings is the single most effective way to increase profitability. Here's why:

    • Higher Profitability: You avoid paying hefty OTA commissions (often 15-25%), which means significantly more profit goes directly to your bottom line for every single booking.

    • Guest Relationship Ownership: When a guest books direct, you own that relationship. You have their data, allowing for pre-arrival communication, personalized upsell offers, and future marketing to build loyalty and repeat visits.

    • More Brand Control: You control the entire guest experience on your own website, free from the restrictive policies and branding of a third-party site.

    Our goal is to shift your booking mix toward more profitable, direct revenue streams.

    What services are included in your eCommerce Marketing offering? Is it just advertising?

    It's a complete system designed to attract and convert guests. Advertising is a key part, but it's integrated with a holistic strategy that also includes:

    • Search Engine Optimization (SEO): To ensure travelers find you on Google when they're actively planning.

    • Paid Advertising Campaigns: Precision-targeted ads on Google and social media to drive high-intent traffic to your booking pages.

    • Conversion Rate Optimization (CRO): Analyzing and improving your booking engine's user experience to reduce friction and increase the percentage of visitors who complete a transaction.

    • Email Marketing Automation: Including abandoned cart recovery emails to win back lost sales and pre-arrival campaigns to upsell amenities.

    • Analytics & Reporting: Providing a clear picture of your ROI.

    Our resort uses a specific booking engine (e.g., Inntopia, NAVIS, etc.). Can you work with our existing technology?

    Absolutely. We have extensive experience working with the leading Ski Industry and other booking engines used in the travel and tourism industry. Our process begins with a deep dive into your current technology stack. We ensure our marketing strategies integrate seamlessly with your existing systems to track performance and provide a smooth experience for your guests.

    How do you measure the ROI and prove that your marketing efforts are generating bookings?

    We use sophisticated tracking and analytics to connect the dots between marketing activities and revenue. By properly implementing tools like Google Analytics 4 (GA4) eCommerce tracking and platform-specific conversion pixels, we can build custom dashboards that clearly show:

    • Which marketing channels are driving the most bookings.

    • The specific Return on Ad Spend (ROAS) for your campaigns.

    • The total revenue generated from your eCommerce marketing efforts.

    Our reporting is focused on clarity and accountability, so you always know how your investment is performing.

    Beyond just getting more bookings, how can you help us increase the value of each transaction?

    This is a key part of a sophisticated eCommerce strategy. We work to increase your Average Order Value (AOV) by implementing:

    • Strategic Upselling: Presenting guests with opportunities to upgrade their room or package during the booking process.

    • Intelligent Cross-selling: Prompting guests to add ancillary items to their booking, such as ski lessons, equipment rentals, spa treatments, or event tickets, turning a simple reservation into a more valuable transaction.

    We know people start the booking process but don't finish. How do you address booking abandonment?

    This is a huge opportunity to recover lost revenue. We implement a two-pronged approach:

    1. Abandoned Cart Email Automation: We set up automated emails that are sent to users who start a booking but don't complete it, reminding them of their planned trip and making it easy to pick up where they left off.

    2. Retargeting Ad Campaigns: We run ads that follow these high-intent users on social media and other websites, showing them compelling images of your destination to bring them back to finalize their booking.