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Social Media Marketing Services

Turn Scrolls into Stays & Visits.

Our Social Media Marketing services create stunning content, engage potential guests, and run targeted ad campaigns that inspire travel and drive direct bookings for your destination.

A single video of fresh powder, a breathtaking sunset photo, a story from a happy guest—these are the sparks that ignite travel plans. In today's market, your social media feed is your most powerful brochure. It’s where inspiration strikes and decisions are influenced. If your social presence isn't actively creating desire and driving action, you're losing customers to destinations that are.

At nxtConcepts, we understand that social media for the travel industry is different. It's not just about posting; it's about selling an experience. We specialize in creating and executing social media strategies for destinations that capture your unique character, build a vibrant community of fans, and turn passive followers into active guests. With proven expertise in the tourism sector, including the ski industry, we know how to make your social channels a primary driver of your revenue.

Social Media at the Speed of Travel

For a destination, social media isn't just a marketing channel—it's a real-time connection to your audience. We build strategies that leverage its key strengths:

  • It's Visual: You're selling a view and an experience. We create high-impact photos and videos that stop the scroll and make users imagine themselves there.

  • It's Immediate: From daily snow reports and surf conditions to flash sales on room blocks and festival updates, we share the timely information that creates urgency and excitement.

  • It's a Community: This is where you build relationships. We engage with your followers, respond to comments, and showcase user-generated content to turn your guests into your best advocates.

Our Destination-Focused Social Media Services

We offer a complete suite of services designed to manage and grow your destination's social presence:

Strategic Content Creation

We develop a content calendar built around your brand and seasonal goals, creating a consistent stream of high-quality photos, videos, Reels/Shorts, and Stories.

Proactive Community Management

We act as the friendly, professional voice of your brand online, engaging with comments, answering messages, and fostering a positive and active community.

Targeted Paid Social Campaigns

We design and manage powerful ad campaigns that reach your ideal guest. We target users based on travel interests, location, online behavior, and more to drive website traffic, generate leads, and secure direct bookings.

Influencer Marketing & Management

We identify, vet, and manage partnerships with authentic travel influencers who can showcase your destination to their dedicated and trusting audiences.

Detailed Analytics & ROI Reporting

We go beyond vanity metrics like likes and followers. We provide clear reports that show you how social media is impacting your business goals, from website clicks to completed bookings.

    Social Media Strategies Tailored for You

    For Ski & Mountain Resorts

    We'll capture the energy with daily condition videos, run targeted ads for season passes to drive markets, and create user-generated content campaigns around "best photo spots."

    For Beach Resorts & Summer Destinations

    We'll showcase a life of leisure with live sunset streams, run influencer takeovers from your poolside, and promote dining and spa packages to past guests.

    For Convention & Visitor Bureaus (CVBs)

    We'll position you as the ultimate local guide, highlighting partner businesses, promoting city-wide events, and creating "hidden gem" content that encourages wider exploration.

      Good to Know

      Frequently Asked Questions

      Frequently Asked Questions about Social Media Marketing

      How do you measure the ROI of social media? It seems hard to connect a 'like' to a booking.

      This is a critical question. We measure success on two fronts: direct revenue and brand growth.

      • For Direct ROI: We use sophisticated tracking to connect social media activity directly to your bottom line. This includes using trackable links (UTMs), implementing the Meta Pixel on your website, and leveraging platform-specific "Book Now" features. Our reports can show you how much website traffic, lead form completions, and even direct bookings originated from your social media channels.

      • For Brand Growth: Social media is also a powerful tool for building awareness and loyalty. We track key metrics like audience growth, reach, video views, and engagement rates to show how we are building a valuable community of past and future guests who are connected to your brand.

      Which social media platforms should our destination be on? We're overwhelmed by the options.

      The answer depends entirely on your ideal guest. Our strategy process begins with defining your target personas, and then we select the platforms where they are most active. A general guide for destinations is:

      • Instagram & Pinterest: The ultimate platforms for visual inspiration. Perfect for showcasing stunning scenery and aspirational experiences to travelers in the "dreaming" phase.

      • Facebook: Still a powerhouse for reaching a broad range of demographics (especially families and older travelers), promoting specific events, and engaging with local community groups.

      • TikTok: The best platform for capturing the authentic energy and vibe of your destination with short-form video, ideal for reaching Gen Z and Millennial travelers.

      We don't believe in being everywhere; we believe in being where it counts for your business.

      We struggle to create enough photos and videos. How do you handle content creation?

      This is a common challenge, and we solve it by creating a sustainable content ecosystem. Our approach includes:

      • Strategic Content Calendar: We develop a detailed plan so you always know what's being posted and why, aligning content with your seasonal goals.

      • Leveraging Your Existing Assets: We are experts at repurposing your professional photos and videos into fresh, engaging social media content.

      • Harnessing User-Generated Content (UGC): We actively find and feature the best photos and videos your guests are already posting, which provides powerful, authentic social proof (always with permission and credit).

      • Guidance for In-House Capture: We can guide your on-site team on how to capture simple, authentic "behind-the-scenes" moments with just a smartphone or a GoPro.

      • Professional Production: As a full-service agency, we can also provide on-site professional photography and videography services when needed.

      What's the difference between the organic social media management you do and running paid social ads?

      A successful strategy requires both, working in harmony. Think of it this way:

      • Organic Social Media is about community building. It's how you engage with your loyal followers, tell your brand's story, provide customer service, and build long-term trust. However, algorithms often limit your reach to a small percentage of your audience.

      • Paid Social Advertising is a powerful tool for growth. It allows you to guarantee your message reaches a much larger, highly targeted audience beyond your current followers. It's essential for promoting specific packages, driving ticket sales, and attracting new guests who have never heard of you before.

      We manage both to ensure you are nurturing your existing community while consistently driving new business.

      How do you handle negative comments or customer service issues on our social media pages?

      We view your social media channels as an extension of your front desk. Our policy is to be responsive, professional, and strategic. We:

      1. Respond Quickly & Publicly: We acknowledge the comment promptly and publicly with a professional, empathetic message. This shows the entire community that you take feedback seriously.

      2. Take the Conversation Private: We immediately invite the user to a private channel (like a direct message or email) to get the specific details and resolve their issue one-on-one. This prevents a public back-and-forth.

      3. Communicate with Your Team: We relay the information to the appropriate department at your organization so the root cause of the issue can be addressed.

      This process often turns a negative situation into a positive one by demonstrating excellent customer service.