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Google Ads Services

Be the First Choice for Travelers Ready to Book. Guaranteed.

Our Google Ads services put your destination at the top of search results and across Google's entire travel ecosystem, capturing high-intent travelers and driving direct bookings before they ever see the competition.

When a guest decides it's time to book, their journey almost always starts with one action: a Google search. They're looking for "family ski packages," "oceanfront resorts in Florida," or "what to do in [your city] this weekend." In that critical moment, being the most prominent and compelling answer is everything. If you're not visible across Google's powerful network, you're not just losing a click—you're losing a customer to a competitor or a high-commission Online Travel Agency (OTA).

At nxtConcepts, we are specialists in managing the entire Google Ads platform for the travel and tourism industry. We move beyond basic keyword bidding to build a holistic strategy that leverages every advantage Google offers—from top-of-page search ads and stunning visual hotel listings to targeted YouTube and Display campaigns. We understand your seasonal challenges and the critical importance of driving direct, profitable revenue.

Our Google Ads Management Services Include:

Holistic Google Ads Strategy

We determine the right mix of Search, Hotel Ads, Performance Max, Display, and YouTube to achieve your specific goals.

Expert Keyword & Audience Targeting

We identify the high-value keywords and audience signals that indicate travel intent.

Compelling Ad Creative & Copywriting

We design visually appealing ads and write persuasive copy that highlights your unique selling propositions.

Hotel Feeds & Performance Max Management

We manage the technical setup and optimization for Google's most powerful travel-focused ad types.

Aggressive Anti-OTA Bidding Strategies

We implement tactics designed to ensure users book directly with you, maximizing your profitability.

Transparent, ROI-Focused Reporting

You receive clear, actionable reports that show exactly how your Google Ads budget is driving direct bookings and revenue.

The Full Google Ads Suite, Tailored for Your Destination

A generic approach to Google Ads won't work. We customize our strategy to the specific goals of your travel brand:

For Ski Resorts & Winter Tourism

Dominate the digital landscape from the first snowflake to the last chairlift ride.

  • Top-of-Page Search Ads: Capture high-intent searches for lift tickets, season passes, and ski-and-stay packages.

  • Google Hotel Ads: Showcase your lodging rates, availability, and photos directly in search results, competing head-to-head with OTAs.

  • YouTube & Display Remarketing: Re-engage website visitors with compelling video of your best powder days and visual ads that remind them to book.

For Beach Resorts & Summer Travel

Be the answer for sun-seekers actively planning their coastal getaway.

  • Performance Max for Travel Goals: Run integrated campaigns across all of Google's channels, optimized specifically to drive more direct bookings at your property.

  • Showcase Your Amenities: Use ad extensions to highlight your oceanfront views, private pools, on-site dining, and special offers.

  • Geo-Targeted Campaigns: Focus your ad spend on key drive markets and feeder cities to attract travelers with the highest likelihood of visiting.

For DMOs & Convention and Visitor Bureaus

Inspire travel to your entire region and provide tangible value to your partners.

  • Destination & Event Promotion: Run broad awareness campaigns to capture top-of-funnel searches like "things to do in [your city]" and promote major festivals or events.

  • Drive Partner Referrals: Create campaigns that direct qualified traffic to your members' listings, from hotels to attractions and restaurants.

  • Attract High-Value Planners: Utilize Google's B2B targeting options to get your destination in front of meeting, event, and sports tournament planners.

    Good to Know

    Frequently Asked Questions

    Frequently Asked Questions about Google and YouTue Advertising

    Why should we pay for Google Ads when we can just focus on our website's SEO?

    SEO and Google Ads are two essential sides of the same coin. SEO is a crucial long-term strategy for building organic visibility, and we are huge proponents of it. However, Google Ads gives you two things that SEO cannot: immediacy and guaranteed placement.

    With Google Ads, you can place your destination at the very top of the search results for your most important keywords, starting today. It allows you to be highly strategic and targeted, perfect for promoting seasonal packages, filling last-minute vacancies, and competing directly for travelers who are actively in the booking process right now. A healthy strategy uses both SEO and Google Ads in tandem.

    We're a resort, not just a standard business. What's the difference between a regular Google Ad and a Google Hotel Ad?

    This is a key distinction. A regular search ad is a text-based link. A Google Hotel Ad is a dynamic, visual listing that appears directly in Google's hotel search interface and on Google Maps. It shows your:

    • Property photos

    • Real-time room rates and availability

    • Guest reviews and star ratings

    • A direct link to your booking engine

    This format is specifically designed to compete with OTAs and capture travelers at the final moment of decision. We help manage both standard search ads for awareness and Hotel Ads for direct bookings.

    We're constantly competing with big OTAs (Online Travel Agencies) on Google. How can we possibly win?

    It's a challenge, but one you can win with the right strategy. While OTAs have massive budgets, you have three key advantages:

    1. A More Compelling Offer: You can promote direct-booking perks like free breakfast, a room upgrade, or resort credits that OTAs cannot.

    2. Higher Profit Margins: Since you don't have to pay a 15-25% commission, you can afford to be more competitive with your ad bidding to acquire a direct, more profitable booking.

    3. Brand Authenticity: Your ad can speak with the authentic voice of your destination, which is often more trustworthy to a user than a generic OTA listing.

    Our campaigns are specifically designed to leverage these advantages and funnel high-value guests to your website instead of a third-party site.

    What is Google Performance Max for Travel Goals, and is it right for us?

    Performance Max (PMax) for Travel Goals is Google's newest and most powerful AI-driven campaign type, designed specifically for hotels and resorts. Instead of you managing separate Search, Display, YouTube, and Gmail campaigns, you provide Google with your creative assets (text, images, videos) and your booking goals. Google's AI then automatically creates and serves ads across all of its channels to find the most efficient path to a direct booking.

    It’s an incredibly powerful tool for maximizing your reach and driving conversions, and we help manage the entire process from asset creation to performance analysis.

    How do you track the ROI and prove that our ad spend is generating real bookings?

    Accountability is our top priority. We use sophisticated conversion tracking to see exactly what happens after a user clicks your ad. By properly installing the Google Ads tag and configuring Google Analytics 4 (GA4) with eCommerce tracking, we can measure:

    • The exact number of bookings that originated from your ads.

    • The total revenue generated by those bookings.

    • Your specific Return on Ad Spend (ROAS).

    Our reports are not about clicks and impressions; they are about the direct impact on your bottom line.

    How do you approach creating a Google Ads strategy for a Destination Marketing Organization (DMO) or CVB?

    The strategy for a DMO is different from a single resort. The goal is to drive overall visitor traffic and support all partners. Our DMO campaigns typically include:

    • "Top-of-Funnel" Awareness: Capturing broad search terms like "things to do in [your city]" or "best family vacation spots in [your state]."

    • Event Promotion: Running targeted campaigns to boost attendance for major festivals, conferences, and regional events.

    • Partner Support: Creating ads that highlight different aspects of the destination (e.g., "culinary scene," "outdoor adventure") and direct traffic to relevant partner pages or a central resource on your website.

    • Geographic Targeting: Focusing the ad spend on your most valuable drive-in and fly-in markets to attract new visitors to the region.